Contact: 415.673.5634 | samara@samara-pr.com

Eric Risberg

Eric Risberg

Samara is the consummate PR professional. For two decades, spanning the renaissance of the venerable Palace Hotel to her decade-plus at the Fairmont, San Francisco’s hotel crown jewel — Samara has always been there for the Associated Press, anticipating our news needs and always finding the right angle for feature stories.